PERTHSHIRE
OBJECTIVE: Create a beer brand that is based on a series (could be Netflix or Amazon, a video game, a high profile pop star. Something trending that speaks to Millennials and Gen Z. This can be a lux beer, it can be beer that speaks to the working man, etc. Make sure you understand the message or moral of the series you are playing off of. Your type and design must fit the persona of your brand.
* Learn to develop a brand identity
* Selecting the right type for the job
* How to balance texture, hierarchy, contrast
* Learn how to use grids to organize content
SOLUTION: To create a post apocalyptic beer based on a new world called "Perthshire". This will focus on the six zones that make up this post apocalyptic city. In the year 2530, an unknown chemical was released into the air wiping out 75% of the earth's population. Six people, known as the "New Founding Elders" decided to create a new world and split each section into zones. These zones work together with one common goal, to make Perthshire a thriving country.
